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Should you be already familiar with on-line advertising and marketing by way of search engines, then you will be already a step ahead for in terms of marketing on Facebook Advertisements. By means of Facebook Advertisements you’ll be able to advertise to more than 500 million members spread by way of out the globe, as well as the ideal portion about marketing on the Facebook advertisements platform, is the fact that you’ll be able to select just how much you would like to spend per click or on a CPM basis, but additionally by demographics.

Lets now break down two crucial aspects that makes Facebook marketing a far better alternative than most platforms on the market.

CPC vs. CPM Marketing

Just like you are able to advertise on Google, Yahoo and Bing on a price per click basis, you are able to do exactly the same inside your Facebook Advertisements account. Nonetheless, you also have the solution to get marketing on a CPM basis, which stands for expense per thousand. When purchasing on a CPM basis, you’ll desire to have a high click by means of rate, or it is possible to get a whole lot of inventory and not obtain any clicks in return. If your CPM rate is high adequate Facebook will continue to give you with much more targeted traffic than advertisers on a CPC model, as this can guarantee Facebook earns income on each impression.

Demographics

The capability to choose and pick what demographics and audience you’d like to target to is what makes Facebook Advertisements stand out from any other platform available. If you wish to run a dating ad campaign and only target single females, among the ages of 35-45, who live in New York City… performed! All you have to do is setup the right demographic filters from inside your Facebook Advertisements account.

Along with common demographics, you are able to also sort Facebook users based on their “interests”. By way of example, when you have an ad campaign or net website that’s focused on a well-known movie or tv show, it is possible to location the name in the movie or show within your demographics setting and only show advertisements to those people that are interested.

Via the use of distinct marketing strategies and demographic filtering, Facebook has produced it quite effortless and powerful for their partners and advertisers to develop winning ad campaigns.

With all of that stated, it is quite simple to generate and commence your personal ad campaign, but you’ll want to be cautious to set your everyday spending and CPC pricing low. Because Facebook has hundreds of millions of users, it is effortless for them to throw hundreds in the thousands of impressions your way in just a couple of minutes. For all those of you just beginning out, set your everyday ad spending to $5 each day till you totally recognize the ad platform.

Banner advertising is the main advertising method in the early days of the Internet. Website owners pay a lot of money to design in order to get great banner design. However, given the existence of new advertising channel like PPC and SEO, it seems that banner ads is not as important as before. In this article, you will find out if banner ads is still useful or not, how to get free traffic using banner ads, and how to find good website to place banner on. After reading this article, you will be able to find out your favorite websites to place your banner on and drive traffic at a very low cost, or even free.

Is Banner Ads still Useful?

My answer is yes, if you are using it in a proper way. Actually compare to new advertising method like PPC and SEO, the cost per click of banner ads is greatly lower than PPC, and the effort of creating a banner is lot less than doing SEO. Moreover, a well-designed, creative banner ad can attract people’s eyes compared to plain text banner also. And you can also get such banner designs in a very low price. Therefore banner ads would still be around for quite a long timer on the internet.

So how to use banner ads to drive traffic? One of the ways is to do banner exchange!

Banner Ads Exchange

Exchange banner between two different website may drive good traffic to your site without paying any money. However, not all websites are created equally. In other words, even if you are placing the same banner in two similar websites, the volume and quality of traffic may be very different. It may be because the content of one website is better than the other one. Therefore, before doing any banner exchange, doing research on your target website is very important.

How to find good websites to place banner on?

Here are some steps to do website research. First, you can go to your competitor’s websites and see if they have any display ads. If they have Google AdSense on their website, you can then place your banner in Google content network, and specific that you only place your banner to that particular website. If they don’t have Google AdSense, try to find if they have banner ad places for rent, or even skip that website.

You place your banner on their website for one week, and see how many people coming through that banner are converted to your leads or even customer. Then move on another site and do the same thing.

After doing it 4 – 5 times, you will be able to spot the best one and then, stick to the best one by optimizing your banner to that particular website.

To conclude, banner advertising is still useful when you use it correctly. And banner ads exchange is one of the best ways to get traffic from banner for free. However, be careful when you choose your websites to place banner on. So next time when you do banner advertising, remember the strategies about will be helpful.